The web site for public access television in the City and County of San Francisco UPSTREAM ONLINE: The Year In Review (2003-2004)
In This Issue: Part IV - April-May-June-July '04 
•   ANNUAL PRODUCER MEMBERSHIP RENEWAL
•   YOUTH TRAINING COLLABORATIONS: African-American & LGBT Communities
•   COMMUNITY TECHNOLOGY NETWORK (CTN): Presenting Sponsor of 3rd Annual Spring Conference
•   ACME: National Media Literacy Summit
•   DIGITAL TOOLS CURRICULUM: Macintosh Platform for Public Access Producers
•   ALLIANCE FOR COMMUNITY MEDIA (ACM): 2004 National Conference & Trade Show
ANNUAL PRODUCER MEMBERSHIP RENEWAL
Access SF launched its membership program for producers during Spring 2003 with the goal of implementing annual renewal for all producers in June. As part of preparations during the Spring, there was an in-house evaluation of the first year of membership program, with some helpful adjustments being made to the community service exchange program and secure, online credit card payments being added to the Access SF web site. The following are some facts and figures about the first year of membership at Access SF:

- 344 producer members joined Access SF during the first year of the program, which yielded $9,414 in revenue for the station.
- 263 members joined at the standard rate ($36/year or $3/mos. pro-rated.)
- 67 of the total number of members joined at the discount pricing level ($24/year or $2/mos. pro-rated.) The discount model is offered to seniors, the disabled, low income residents and full time students. It does not require third party verification.
- 14 members opted for the Community Service Exchange program, which is offered to low income residents who are willing to volunteer at a local nonprofit for (6) hours in lieu of any fee payment.

Learn more about Access SF producer and affiliate membership.

COMMUNITY TECHNOLOGY NETWORK (CTN): Presenting Sponsor of 3rd Annual Spring Conference
Access SF served as one of four presenting sponsors for the CTN's Third Annual Spring Conference, a widely regarded regional event that convenes 125 nonprofit technology and community media professionals from (9) Bay Area counties for training opportunities, peer networking, and professional development. The Conference was held on May 21st, 2004 at the SF LGBT Community Center - a no-cost venue that was secured by Access SF through the station's standing, collaborative MOU with the LGBT Center.

As an extension of his staff role at the station, Marc Smolowitz serves on the volunteer CTN Steering Committee and was a Co-Chair for the event. Other Access SF staff and interns supported Conference logistics, volunteer recruitment and coordination, and the overall development of the Conference program. Notably, John Sanchez presented on the Digital Video panel, profiling the package of new training endeavors now being offered at the station. Smolowitz presented the Opening Plenary on Neighborhood Mapping and moderated the Panel on Community Media, which also included remarks by Access SF board member Allan Silva. Finally, Access SF resources supported all aspects of two key Conference programs - the Ask The Experts luncheon roundtables and the Skills Builder Mini-Fair that profiled training programs and job readiness opportunities for community technology center clients.

Check out the CTN Bay Area web site.

DIGITAL TOOLS CURRICULUM: Macintosh Platform for Public Access Producers
For the spring ’04 quarter, Access SF began offering a new 4-part training series that provides producers with a substantial introduction to the current field of digital media production. Open to both members and non-members, the workshops have been developed by Access SF staff member John Sanchez (seen at right), are designed for both beginners and experienced producers, and range from $15-$35 per class. The curriculum includes the following sessions:

- Internet Streaming: A 2-hour workshop that trains producers on how to create an online version of their public access television program and how to use low-cost/no-cost streaming services to "net-cast" your digital video content (Macintosh or Windows.)
- Introduction to iMovie & iDVD: A 2-hour workshop that covers all the steps involved in shooting, digitizing, editing, and burning a DVD of a public access program, using the powerful but easy to use Macintosh DV software.
- Introduction to Macintosh OS X 10.3: A 2-hour workshop that introduces the latest system software for the Macintosh, with a specific focus on using the Macintosh to edit digital video.
- DVD Theory: A 3-hour informational workshop that looks at the often complicated world of DVD Authoring. Participants review samples of commercial DVDs, the latest tools and techniques available, and discuss future plans from the DVD standards group.

Check out the training opportunities regularly offered at Access SF in studio production, editing and field production.

YOUTH TRAINING COLLABORATIONS: African-American & LGBT Communities
LYRIC
Access SF provided a flash studio production workshop that trained seven youth from LYRIC - a leading LGBT youth organization – to help them produce an ongoing community events and entertainment program that is by and for the gay youth of San Francisco. The training program unfolded over (8) Saturdays in spring 2004, taught by Access SF staff member Bud Dillon. His curriculum model called for 12 hours of training, followed by five weekly sessions devoted to hands-on producing.

BROTHA CLINT
Access SF provided a series of specially tailored workshops to a group of four young, African American males from the Hunters Point Bay View neighborhood in San Francisco. The participants were brought to us by Brotha Clint (pictured at right), a local advocate of young people of color in the Bayview Hunters Point District. As a prior employee of the Bayview Beacon Center, Brotha Clint had attended San Francisco Media Advocates meetings in early 2004 and separately approached Access SF to collaborate on his training program. For the station, Access SF staff member John Sanchez provided training in iMovie and related digital production, and Access SF staff member Scott Boswell provided training in the principles of field production and other media literacy.

Check out the LYRIC web site.

ACME: National Media Literacy Summit
ACME, the Action Coalition on Media Education, hosted its National Media Literacy Summit in San Francisco over the July 4th holiday. Anchored by the theme “Declare Your Media Independence,” the event was co-presented by the University of San Francisco Media Studies Department and Media Alliance. Several Access SF staff members were on-hand for the Summit, including: Robert Watts, who attended one-day of trainings to support his efforts to develop a comprehensive media literacy curriculum at the station; Marc Smolowitz, who moderated a panel on the importance of independent media; and, Zane Blaney, who worked with former Board President, Ellison Horne, and a group of Channel 29 producers from Newsroom on Access SF to provide coverage at the event that was presented on public access as part of the Summit’s final day of programming.

Founded two years ago as a dynamic outgrowth of the nationally renown New Mexico Media Literacy Project, ACME now has a San Francisco-based chapter that will be an ongoing and vital presence for the local and national media education communities. Access SF looks forward to ACME's continuing efforts out of San Francisco, especially as the station forges ahead with its own plans in the area of media literacy throughout 2005.

Check out the Media Literacy resources available at ACME's web site.

ALLIANCE FOR COMMUNITY MEDIA (ACM): 2004 National Conference & Trade Show
Staff members Zane Blaney, Aaron Vinck, Jan Levine, and Marc Smolowitz attended the ACM National Conference, July 7-11, in Tampa. The following are select highlights from the event:

- All four Access SF staff members participated in a pre-Conference training on the nuts and bolts of cable franchise renewal, presented by the Buske Group, which provided important resources that will help Access SF prepare for the 2005 cable franchise renewal with Comcast Corporation.

- The station was represented on two panels at the event, “Underwriting for Public Access,” as part of the Marketing & Finance Track and “Community Organizing for Cable Franchise Renewal,” as part of the Media Democracy track. Notably, San Francisco was out in force at the ACM Conference this year, with Media Allaince serving as the key organizing entity for the Media Democracy Track. Other leading advocacy groups on hand included Promotheus Radio Project, Reclaim The Media, Philly Access Coalition and Media Tank, among others.

- Access SF Board member and producer Peggy Coster received a 2004 HOMETOWN AWARD in the Access-Able Nonprofessional category for Silent Witnesses, an episode from her ongoing public access show Disability-Access. Jan Levine accepted the award on her behalf in Tampa.

- Pictured at right: In 2003, Zane Blaney and Peggy Coster in the Main Studio following an interview with then SF Supervisor Gavin Newsom for Disability Access.

- At a special memorial luncheon, Access SF had the honor of presenting a tribute video honoring the life of Brian Wilson, ACM National Board Chair and our local DTIS staff representative with the City and County of SF who passed away tragically in April 2004 following a sudden illness. The video, which was produced by Zane Blaney and edited by Bud Dillon, provided a moving portrait of one of the PEG community's most influential leaders.

Access SF is an active member of the Alliance for Community Media. Check out the ACM web site.

Access SF is funded, in part, through cable operator grants administered by DTIS, the Department of Telecommunications & Information Services of the City & County of San Francisco. We gratefully acknowledge the Access SF membership for their support and the following agencies for grants that contributed to our work in '03-'04: the Cable Positive Tony Cox Community Fund; CTCNet & the Department of Health & Human Services, through the Connections For Tomorrow Capacity Building Award.  UPSTREAM is the newsletter of Access San Francisco - Cable Channel 29